Physical Retailing and digital transformation: How is the fashion industry evolving?
Davide Vitale
The existing literature highlights how [...]
Consumer Behavior and Purchase Drivers in the Cosmetics Industry: A Comparison Between Digital and Traditional Brands
Martina Catzola
In today’s hybrid [...]
Wellness 2.0: How Nike is redefining the link between mental health and sport
Why Business Intelligence is a Game-Changer (But Not a Magic Wand)
Denise Larice
Every minute, something happens. [...]
JANNIK SINNER’S SPONSORSHIP WITH HEAD: HOW THE IMAGE OF THE WORLD’S NO. 1 IN THE WORLD CAN IMPACT THE SPORTS MARKET
Private Labels vs. National Brands in Italian Retail: Strategies and Consumer Perceptions in the Meat Market
Cosimo Malerba
In recent years, the retail [...]
The phenomenon of roots tourism in Italy
Adele Camerini
Roots tourism is defined as [...]
What drives consumers to purchase non-prescription medication for Covid-19 symptoms?
Alessia Trifiletti
The Covid-19 pandemic [...]
Prospects and development of the photovoltaic panel market in Italy: an in-depth analysis of future trends
Andrea Masperi
Photovoltaics has experienced [...]
Veronica [...]
