Physical Retailing and digital transformation: How is the fashion industry evolving?
Davide Vitale
The existing literature highlights how [...]
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy’s Generation Z
Maeva Bertollo
According to the latest [...]
The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market
Matteo Bondonno
The fashion and luxury sector [...]
Lea [...]
