Private Labels vs. National Brands in Italian Retail: Strategies and Consumer Perceptions in the Meat Market
Cosimo Malerba
In recent years, the retail [...]
The phenomenon of roots tourism in Italy
Adele Camerini
Roots tourism is defined as [...]
What drives consumers to purchase non-prescription medication for Covid-19 symptoms?
Alessia Trifiletti
The Covid-19 pandemic [...]
Prospects and development of the photovoltaic panel market in Italy: an in-depth analysis of future trends
Andrea Masperi
Photovoltaics has experienced [...]
Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy’s Generation Z
Maeva Bertollo
According to the latest [...]
Streaming Platforms and Traditional TV: The Power of Sports
Sabrina Frigerio
In recent years, sports [...]
The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market
Matteo Bondonno
The fashion and luxury sector [...]
The Vegan Launch of Fenty Beauty: is it in line with the preferences of the market?
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
Virginia Erti
The organized travel industry [...]
Market analysis and planning for business success: the Behome case
Pasquale Sarubbi
The furniture sector in [...]
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