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Tag Archives for: "marketing"
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Physical Retailing and digital transformation: How is the fashion industry evolving?
By Virginia
In Quantitative research
Posted 7 November 2025

Physical Retailing and digital transformation: How is the fashion industry evolving?

Davide Vitale The existing literature highlights how [...]

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The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions
By Analytics
In Qualitative research
Posted 27 November 2024

The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions

Eleftheria Topaloglou In today’s [...]

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Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
By Analytics
In Quantitative research
Posted 8 August 2024

Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences

Virginia Erti The organized travel industry [...]

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Market analysis and planning for business success: the Behome case
By Analytics
In Quantitative research
Posted 15 March 2024

Market analysis and planning for business success: the Behome case

Pasquale Sarubbi The furniture sector in [...]

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