Conjoint Analysis Archives

Posted 14 July 2025

JANNIK SINNER’S SPONSORSHIP WITH HEAD: HOW THE IMAGE OF THE WORLD’S NO. 1 CAN IMPACT THE SPORTS MARKET

Sports sponsorship is much more than a signature on a contract: it is a strategic lever that, when well crafted, can shape brand perception, influence purchasing decisions, and open up new [...]

By Analytics

In Market researches

Posted 9 January 2025

Launch and positioning strategies for a new luxury footwear brand: an analysis of the purchase drivers of Italy’s Generation Z

According to the latest estimates, the luxury footwear market is expected to grow from its current value of $36.8 billion to nearly $68 billion by 2033. In this scenario, Italy stands out as the [...]