Market researches

Davide Vitale The existing literature highlights how in the past value chains in the fashion sector were mainly linear and based on a "push" approach. The focus was on the product, and the [...]

Martina Catzola In today’s hybrid marketplace, the cosmetics industry stands at the crossroads of transformation. This research was aimed to explore how women in Italy navigate the cosmetics [...]

Alessandro Rancati The European Union has chosen electric as the sole form of powering the sustainable mobility of the future because of its high efficiency (90%), zero CO2 emissions, and a [...]

Broggi Lorenzo, Cazzulani Giorgia, Romor Francesco In recent years, mental health has become an increasingly discussed topic. What was once considered taboo is now being talked about more [...]

Denise Larice Every minute, something happens. Everyone creates something, and that something is data! For instance, every minute, internet users send 231,400,000 emails. Tinder’s servers are [...]

Ilaria Croce, Alessia Parma e Carlo Alfredo Poloni Sports sponsorship is much more than a signature on a contract: it is a strategic lever that, when well crafted, can shape brand perception, [...]

Cosimo Malerba In recent years, the retail sector in Italy has undergone a profound transformation in the competitive balance between private labels and national brands. The meat segment, in [...]

Adele Camerini Roots tourism is defined as that particular tourism “generated by migrants who go on vacation in their country of origin or by their descendants who wish to visit and learn [...]

Alessia Trifiletti The Covid-19 pandemic significantly transformed consumer behavior, particularly in the pharmaceutical sector. This study investigates the socio-demographic characteristics [...]

Andrea Masperi Photovoltaics has experienced significant growth in recent years, with Italy at the forefront of the transition to a sustainable future. This transition has been propelled by a [...]