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Sports sponsorship is much more than a signature on a contract: it is a strategic lever that, when well crafted, can shape brand perception, influence purchasing decisions, and open up new [...]

In recent years, the retail sector in Italy has undergone a profound transformation in the competitive balance between private labels and national brands. The meat segment, in particular, serves [...]

Roots tourism is defined as that particular tourism “generated by migrants who go on vacation in their country of origin or by their descendants who wish to visit and learn about their family's [...]

The Covid-19 pandemic significantly transformed consumer behavior, particularly in the pharmaceutical sector. This study investigates the socio-demographic characteristics and decision-making [...]