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Wellness 2.0 How Nike is redefining the link between mental health and sport
By Virginia
In Blog, Market researches
Posted 29 August 2025

Wellness 2.0 How Nike is redefining the link between mental health and sport

In recent years, mental health has become an increasingly discussed topic. What was once considered taboo is now being talked about more openly. Collective awareness has grown, as reflected in [...]

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Why Business Intelligence is a Game-Changer (But Not a Magic Wand)?
By Virginia
In Blog, Market researches
Posted 30 July 2025

Why Business Intelligence is a Game-Changer (But Not a Magic Wand)?

Every minute, something happens. Everyone creates something, and that something is data! For instance, every minute, internet users send 231,400,000 emails. Tinder’s servers are constantly busy, [...]

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JANNIK SINNER’S SPONSORSHIP WITH HEAD: HOW THE IMAGE OF THE WORLD’S NO. 1 CAN  IMPACT THE SPORTS MARKET
By Analytics
In Blog, Market researches
Posted 14 July 2025

JANNIK SINNER’S SPONSORSHIP WITH HEAD: HOW THE IMAGE OF THE WORLD’S NO. 1 CAN IMPACT THE SPORTS MARKET

Sports sponsorship is much more than a signature on a contract: it is a strategic lever that, when well crafted, can shape brand perception, influence purchasing decisions, and open up new [...]

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