{"id":2890,"date":"2024-11-06T17:25:32","date_gmt":"2024-11-06T16:25:32","guid":{"rendered":"https:\/\/www.analyticsarts.it\/?p=2890"},"modified":"2025-09-22T11:32:38","modified_gmt":"2025-09-22T09:32:38","slug":"voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing","status":"publish","type":"post","link":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/","title":{"rendered":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;.contenitore-come&#8221;][vc_column][mk_padding_divider size=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779248003{margin-bottom: 0px !important;}&#8221;]\n<h2>ESIGENZA AZIENDALE<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779254726{margin-bottom: 0px !important;}&#8221;]Un&#8217;azienda manifatturiera leader nel settore cercava: di valutare il proprio posizionamento sul mercato rispetto ai concorrenti, di individuare i fattori chiave che influenzano le decisioni dei clienti e di identificare le esigenze pi\u00f9 apprezzate dal proprio pubblico di riferimento. Inoltre, l&#8217;azienda mirava a scoprire le caratteristiche dei propri clienti e a delineare il profilo dei clienti potenziali per espandere la propria portata di mercato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;.contenitore-come&#8221;][vc_column][mk_padding_divider size=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779274277{margin-bottom: 0px !important;}&#8221;]\n<h2>METODOLOGIA<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779279885{margin-bottom: 0px !important;}&#8221;]Il team di Analytics Arts ha supportato questo progetto creando un questionario su misura per soddisfarne tutti i requisiti. Abbiamo iniziato selezionando il metodo di raccolta delle risposte pi\u00f9 efficace e un piano di campionamento ottimale per garantire un campione rappresentativo. Data la difficile accessibilit\u00e0 del pubblico B2B, abbiamo scelto l&#8217;approccio CATI (Computer Aided Telephone Interviewing). Dopo numerose consultazioni con le parti interessate e la raccolta di informazioni dettagliate sul settore del cliente, abbiamo sviluppato un questionario personalizzato.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779295070{margin-bottom: 0px !important;}&#8221;]\n<h2>RISULTATO<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779301819{margin-bottom: 0px !important;}&#8221;]Abbiamo esaminato i tradizionali KPI di marketing, confrontandoli con la media del mercato e con i principali concorrenti del nostro cliente. Inoltre, abbiamo esplorato il comportamento d&#8217;acquisto in relazione alla frequenza, alla quantit\u00e0 acquistata e ai driver di scelta dichiarati e impliciti, evidenziando le principali differenze tra i gruppi di intervistati. In definitiva, la nostra analisi ha delineato il posizionamento dell&#8217;azienda rispetto ai concorrenti e ha valutato le potenziali aree di miglioramento e i punti da consolidare. Abbiamo aiutato il nostro cliente a identificare i fattori chiave che influenzano le decisioni dei clienti e le caratteristiche che definiscono il profilo del pubblico target. Queste informazioni hanno permesso all&#8217;azienda di affinare le proprie strategie competitive, di personalizzare le proprie offerte e di rivolgersi efficacemente a nuovi segmenti di mercato per ampliare la propria portata.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2891&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2893&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_single_image image=&#8221;2895&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][mk_button dimension=&#8221;outline&#8221; corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; url=&#8221;https:\/\/www.analyticsarts.it\/it\/casi-studio\/&#8221; fullwidth=&#8221;true&#8221; margin_top=&#8221;10&#8243; margin_bottom=&#8221;30&#8243; margin_right=&#8221;0&#8243; outline_skin=&#8221;custom&#8221; outline_active_color=&#8221;#5d97d1&#8243; outline_active_text_color=&#8221;#5d97d1&#8243; outline_hover_bg_color=&#8221;#5d97d1&#8243; outline_hover_color=&#8221;#ffffff&#8221;]TORNA INDIETRO[\/mk_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][mk_divider style=&#8221;thin_solid&#8221; thin_single_color=&#8221;#6e99bf&#8221; margin_top=&#8221;40&#8243;][vc_column_text css=&#8221;.vc_custom_1741779397394{margin-bottom: 0px !important;}&#8221;]\n<h4>Altri casi studio<\/h4>\n[\/vc_column_text][vc_empty_space][mk_blog_carousel count=&#8221;-1&#8243; order=&#8221;ASC&#8221; cat=&#8221;25&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how focus groups enabled a market-leading manufacturing company to gather diverse consumer insights through moderated group discussions, uncovering collective attitudes and behaviors.<\/p>\n","protected":false},"author":1,"featured_media":5020,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casi-studio-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts\" \/>\n<meta property=\"og:description\" content=\"Learn how focus groups enabled a market-leading manufacturing company to gather diverse consumer insights through moderated group discussions, uncovering collective attitudes and behaviors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"Analytics Arts\" \/>\n<meta property=\"article:published_time\" content=\"2024-11-06T16:25:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-22T09:32:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3-1024x683.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"683\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"analyticsarts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Scritto da\" \/>\n\t<meta name=\"twitter:data1\" content=\"analyticsarts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tempo di lettura stimato\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuti\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/\"},\"author\":{\"name\":\"analyticsarts\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/#\\\/schema\\\/person\\\/b1427c145699fcd0bc54c5f3e230b407\"},\"headline\":\"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing\",\"datePublished\":\"2024-11-06T16:25:32+00:00\",\"dateModified\":\"2025-09-22T09:32:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/\"},\"wordCount\":643,\"image\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.analyticsarts.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png\",\"articleSection\":[\"Casi studio\"],\"inLanguage\":\"it-IT\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/\",\"url\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/\",\"name\":\"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.analyticsarts.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png\",\"datePublished\":\"2024-11-06T16:25:32+00:00\",\"dateModified\":\"2025-09-22T09:32:38+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/#\\\/schema\\\/person\\\/b1427c145699fcd0bc54c5f3e230b407\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#breadcrumb\"},\"inLanguage\":\"it-IT\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.analyticsarts.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png\",\"contentUrl\":\"https:\\\/\\\/www.analyticsarts.it\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png\",\"width\":1536,\"height\":1024},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/post\\\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/#website\",\"url\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/\",\"name\":\"Analytics Arts\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"it-IT\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.analyticsarts.it\\\/it\\\/#\\\/schema\\\/person\\\/b1427c145699fcd0bc54c5f3e230b407\",\"name\":\"analyticsarts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"it-IT\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g\",\"caption\":\"analyticsarts\"},\"sameAs\":[\"https:\\\/\\\/www.analyticsarts.it\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/","og_locale":"it_IT","og_type":"article","og_title":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts","og_description":"Learn how focus groups enabled a market-leading manufacturing company to gather diverse consumer insights through moderated group discussions, uncovering collective attitudes and behaviors.","og_url":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/","og_site_name":"Analytics Arts","article_published_time":"2024-11-06T16:25:32+00:00","article_modified_time":"2025-09-22T09:32:38+00:00","og_image":[{"width":1024,"height":683,"url":"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3-1024x683.png","type":"image\/png"}],"author":"analyticsarts","twitter_card":"summary_large_image","twitter_misc":{"Scritto da":"analyticsarts","Tempo di lettura stimato":"2 minuti"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#article","isPartOf":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/"},"author":{"name":"analyticsarts","@id":"https:\/\/www.analyticsarts.it\/it\/#\/schema\/person\/b1427c145699fcd0bc54c5f3e230b407"},"headline":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing","datePublished":"2024-11-06T16:25:32+00:00","dateModified":"2025-09-22T09:32:38+00:00","mainEntityOfPage":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/"},"wordCount":643,"image":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png","articleSection":["Casi studio"],"inLanguage":"it-IT"},{"@type":"WebPage","@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/","url":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/","name":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing - Analytics Arts","isPartOf":{"@id":"https:\/\/www.analyticsarts.it\/it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#primaryimage"},"image":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#primaryimage"},"thumbnailUrl":"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png","datePublished":"2024-11-06T16:25:32+00:00","dateModified":"2025-09-22T09:32:38+00:00","author":{"@id":"https:\/\/www.analyticsarts.it\/it\/#\/schema\/person\/b1427c145699fcd0bc54c5f3e230b407"},"breadcrumb":{"@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#breadcrumb"},"inLanguage":"it-IT","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/"]}]},{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#primaryimage","url":"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png","contentUrl":"https:\/\/www.analyticsarts.it\/wp-content\/uploads\/2024\/11\/9c753e36-5650-48ae-8185-9d1b0e116fb3.png","width":1536,"height":1024},{"@type":"BreadcrumbList","@id":"https:\/\/www.analyticsarts.it\/it\/post\/voice-of-the-customer-voc-ricerca-sulla-voce-dei-clienti-per-identificare-e-misurare-i-kpi-strategici-e-di-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.analyticsarts.it\/it\/"},{"@type":"ListItem","position":2,"name":"Voice of the Customer (VOC) Ricerca sulla voce dei clienti per identificare e misurare i KPI strategici e di marketing"}]},{"@type":"WebSite","@id":"https:\/\/www.analyticsarts.it\/it\/#website","url":"https:\/\/www.analyticsarts.it\/it\/","name":"Analytics Arts","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.analyticsarts.it\/it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"it-IT"},{"@type":"Person","@id":"https:\/\/www.analyticsarts.it\/it\/#\/schema\/person\/b1427c145699fcd0bc54c5f3e230b407","name":"analyticsarts","image":{"@type":"ImageObject","inLanguage":"it-IT","@id":"https:\/\/secure.gravatar.com\/avatar\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/b372ffafdeb64fefd3a80d4d3ea3067d90c58265e17541a20ca391553fb3be06?s=96&d=mm&r=g","caption":"analyticsarts"},"sameAs":["https:\/\/www.analyticsarts.it"]}]}},"_links":{"self":[{"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/posts\/2890","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/comments?post=2890"}],"version-history":[{"count":5,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/posts\/2890\/revisions"}],"predecessor-version":[{"id":5018,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/posts\/2890\/revisions\/5018"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/media\/5020"}],"wp:attachment":[{"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/media?parent=2890"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/categories?post=2890"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.analyticsarts.it\/it\/wp-json\/wp\/v2\/tags?post=2890"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}