{"id":2880,"date":"2024-11-06T16:57:29","date_gmt":"2024-11-06T15:57:29","guid":{"rendered":"https:\/\/www.analyticsarts.it\/?p=2880"},"modified":"2025-09-22T11:45:38","modified_gmt":"2025-09-22T09:45:38","slug":"ottimizzare-le-strategie-di-pricing-utilizzando-il-price-sensitivity-meter-psm-per-unazienda-di-beni-di-consumo","status":"publish","type":"post","link":"https:\/\/www.analyticsarts.it\/it\/post\/ottimizzare-le-strategie-di-pricing-utilizzando-il-price-sensitivity-meter-psm-per-unazienda-di-beni-di-consumo\/","title":{"rendered":"Ottimizzare le strategie di pricing utilizzando il Price Sensitivity Meter (PSM) per un&#8217;azienda di beni di consumo"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[vc_row el_class=&#8221;.contenitore-come&#8221;][vc_column][mk_padding_divider size=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779501990{margin-bottom: 0px !important;}&#8221;]\n<h2>ESIGENZA AZIENDALE<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779508447{margin-bottom: 0px !important;}&#8221;]Un&#8217;importante azienda di prodotti cosmetici intendeva incrementare la redditivit\u00e0 dei propri prodotti analizzando come le varie strategie di prezzo avrebbero influenzato la domanda dei consumatori. L&#8217;obiettivo era trovare i punti prezzo ottimali che massimizzassero i ricavi, tenendo conto delle dimensioni del mercato target.[\/vc_column_text][\/vc_column][\/vc_row][vc_row el_class=&#8221;.contenitore-come&#8221;][vc_column][mk_padding_divider size=&#8221;60&#8243;][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779526354{margin-bottom: 0px !important;}&#8221;]\n<h2>METODOLOGIA<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741779533632{margin-bottom: 0px !important;}&#8221;]Il team di Analytics Arts ha creato un sondaggio su misura per l&#8217;azienda, mirato a vari gruppi demografici di consumatori e ha utilizzato il misuratore di sensibilit\u00e0 ai prezzi o Price Sensitivity Meter (PSM) per determinare i prezzi ottimali. Il sondaggio ha valutato le reazioni dei consumatori a diversi punti di prezzo, identificando i prezzi considerati troppo alti, troppo bassi, un \u201caffare\u201d o accettabili. I dati sono stati analizzati con il Van Westendorp Price Sensitivity Meter per trovare la migliore fascia di prezzo per ogni categoria di prodotto, tenendo conto dei fattori demografici e psicografici. Inoltre, dai dati sono state stimate le curve di profitto e l&#8217;elasticit\u00e0 dei prezzi.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741780015057{margin-bottom: 0px !important;}&#8221;]\n<h2>RISULTATO<\/h2>\n[\/vc_column_text][\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text css=&#8221;.vc_custom_1741780005220{margin-bottom: 0px !important;}&#8221;]L&#8217;analisi del Price Sensitivity Meter ha fornito indicazioni fondamentali sulla percezione dei prezzi da parte dei consumatori, rivelando che i clienti dei prodotti beauty care di fascia alta accettano prezzi pi\u00f9 alti, considerandoli indicativi di qualit\u00e0, mentre i prodotti di bellezza di uso quotidiano hanno una fascia di prezzo accettabile pi\u00f9 ristretta. Sulla base di questi risultati, all&#8217;azienda \u00e8 stato consigliato di fissare i prezzi dei prodotti premium vicino al limite superiore accettabile per enfatizzare la qualit\u00e0 e ottenere margini pi\u00f9 elevati, e di fissare prezzi competitivi per i prodotti di largo consumo per mantenere il volume e la quota di mercato. Questa strategia ha portato a un aumento della soddisfazione dei clienti e della redditivit\u00e0, in quanto l&#8217;azienda ha acquisito pi\u00f9 valore dai segmenti meno sensibili al prezzo, pur mantenendo i clienti sensibili al prezzo. Gli aggiustamenti dei prezzi basati sui dati hanno rafforzato la posizione di mercato dell&#8217;azienda e aumentato la redditivit\u00e0 complessiva.[\/vc_column_text][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2881&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_single_image image=&#8221;2883&#8243; img_size=&#8221;full&#8221; css=&#8221;&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][mk_padding_divider][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/3&#8243;][mk_button dimension=&#8221;outline&#8221; corner_style=&#8221;rounded&#8221; size=&#8221;large&#8221; url=&#8221;https:\/\/www.analyticsarts.it\/it\/casi-studio\/&#8221; fullwidth=&#8221;true&#8221; margin_top=&#8221;10&#8243; margin_bottom=&#8221;30&#8243; margin_right=&#8221;0&#8243; outline_skin=&#8221;custom&#8221; outline_active_color=&#8221;#5d97d1&#8243; outline_active_text_color=&#8221;#5d97d1&#8243; outline_hover_bg_color=&#8221;#5d97d1&#8243; outline_hover_color=&#8221;#ffffff&#8221;]TORNA INDIETRO[\/mk_button][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][vc_column width=&#8221;1\/3&#8243;][\/vc_column][\/vc_row][vc_row][vc_column][mk_divider style=&#8221;thin_solid&#8221; thin_single_color=&#8221;#6e99bf&#8221; margin_top=&#8221;40&#8243;][vc_column_text css=&#8221;.vc_custom_1741780049536{margin-bottom: 0px !important;}&#8221;]\n<h4>Altri casi studio<\/h4>\n[\/vc_column_text][vc_empty_space][mk_blog_carousel count=&#8221;-1&#8243; order=&#8221;ASC&#8221; cat=&#8221;25&#8243;][\/vc_column][\/vc_row]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Learn how focus groups enabled a market-leading manufacturing company to gather diverse consumer insights through moderated group discussions, uncovering collective attitudes and behaviors.<\/p>\n","protected":false},"author":1,"featured_media":5021,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[27],"tags":[],"class_list":["post-2880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-casi-studio-it"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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