Virginia Erti
Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences
The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...
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Mina Lisenmayer
- Dec 15, 2023
- 7 min
The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US
The holidays, particularly Christmas, are characterized by a sense of festivity. This powerful energy is a significant driver of turism.
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Valentina Buticchi
- May 12, 2023
- 5 min
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
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Alice Parodi
- Dec 13, 2021
- 9 min
Territorial marketing as an opportunity to relaunch and development of the city of Albenga
The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
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Lorenza Rossi
- Aug 6, 2021
- 4 min
The influence of social media and FoMO on tourism in Italian Y and Z generations
This research, done by Lorenza Rossi, was aimed at investigating the relationship and influence that social media and Fear of Missing Out...
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