Alice Parodi
Territorial marketing as an opportunity to relaunch and development of the city of Albenga
The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
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Giulia Rotari
Dec 3, 20215 min read
Is it possible to define a new paradigm for the home fitness after the advent of Covid-19?
With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....
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Francesco Nascimbeni
Nov 9, 20213 min read
The role of Brand Experience in services extension
Research In the last decade, one of the themes that has had increasing relevance in the world of Marketing has been the Brand Experience,...
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