market research | Analytics Arts

Matteo Bondonno

Oct 294 min read

The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market

The fashion and luxury sector has always been one of the most important pillars of the global economy, characterized by constantly...

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Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions

Diana Loscaru

Oct 34 min read

Herding Behavior in the Romanian Stock Market: How COVID-19 Changed Investor Decisions

The COVID-19 pandemic shook financial markets across the globe, leaving investors grappling with uncertainty. One intriguing area of...

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The emergence and evolution of Behavioural Finance through the lens of Wealth Management

Francesco Forni

Sep 114 min read

The emergence and evolution of Behavioural Finance through the lens of Wealth Management

What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...

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Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences

Virginia Erti

Aug 83 min read

Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences

The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...

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Market analysis and planning for business success: the Behome case

Pasquale Sarubbi

Mar 155 min read

Market analysis and planning for business success: the Behome case

The furniture sector in Italy has always been one of the pillars of the national economy.

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The Real Estate Market in Milan: A Survey on Residential Transactions

Michele Branca

Jan 268 min read

The Real Estate Market in Milan: A Survey on Residential Transactions

This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.

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The impact of emoji on the attractiveness of a job advertisement

Giacomo Barsottelli

Nov 24, 20233 min read

The impact of emoji on the attractiveness of a job advertisement

In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.

29 views0 comments

Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification

Sara Salice

Nov 13, 20236 min read

Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification

The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...

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Gardaland in the global competitive environment of theme parks

Virginia Erti, Sabrina Frigerio, Sara Piazza

Jul 21, 20233 min read

Gardaland in the global competitive environment of theme parks

The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.

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Concept testing: a methodology with different applications in the marketing world… and beyond

Francesco Nascimbeni

Jul 7, 20233 min read

Concept testing: a methodology with different applications in the marketing world… and beyond

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

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Harnessing the power of Statistics and Data Analytics in the Travel Industry

Lorenza Rossi

Jun 30, 20233 min read

Harnessing the power of Statistics and Data Analytics in the Travel Industry

In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception

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The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies

Filippo Teso

May 26, 20234 min read

The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies

Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.

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Travel agencies vs OTAs: a differentiate business model

Valentina Buticchi

May 12, 20235 min read

Travel agencies vs OTAs: a differentiate business model

Travel agencies are facing the challenge to remain competitive in the current digital era.

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How can cosmetic companies triumph within the Italian Clean Beauty market?

Carlotta Pietrini

Apr 28, 20236 min read

How can cosmetic companies triumph within the Italian Clean Beauty market?

The Clean Beauty market is very attractive for brands operating in the cosmetics industry.

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Tricked by the brain: why we (unconsciously) make the decisions we make

Francesco Cangemi Pagetti

Apr 14, 20236 min read

Tricked by the brain: why we (unconsciously) make the decisions we make

What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...

37 views0 comments

Phygital & Grocery stores: analysis of the customer satisfaction

Federica Zulllo

Mar 17, 20235 min read

Phygital & Grocery stores: analysis of the customer satisfaction

Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...

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Price determinants in the automotive market: analysis of the 'supercar' segment in the United States

Diego Leonardis

Dec 9, 20224 min read

Price determinants in the automotive market: analysis of the 'supercar' segment in the United States

The objective of this paper is to investigate the supercar segment of the U.S. automotive market and, primarily through the construction...

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Digitalization in Italian SMEs: a statistical survey of the economic sectors

Valeria Coppola

Oct 24, 20223 min read

Digitalization in Italian SMEs: a statistical survey of the economic sectors

Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...

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Luca Musazzi

Oct 6, 20224 min read

EV market analysis

Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...

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A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading

Nevro Cerasani

Aug 1, 20225 min read

A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading

During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...

21 views0 comments