consumer behavior | Analytics Arts

Eleftheria Topaloglou

7 minutes ago4 min read

The Power of Classical Drama in Advertising: How Stories Shape Consumer Reactions

In today’s fast-paced digital world, ads that tell powerful stories stand out. One of the most effective storytelling frameworks is...

Sara Salice

Nov 13, 20236 min read

Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification

The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...

Francesco Nascimbeni

Jul 7, 20233 min read

Concept testing: a methodology with different applications in the marketing world… and beyond

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

Francesco Cangemi Pagetti

Apr 14, 20236 min read

Tricked by the brain: why we (unconsciously) make the decisions we make

What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...

Federico Poggio

Jul 1, 20224 min read

A guide to the value determinants of the pizza experience. Is it time to innovate?

Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...

Edoardo Ligabue

Dec 27, 20215 min read

MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market

Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...

Giulia Rotari

Dec 3, 20215 min read

Is it possible to define a new paradigm for the home fitness after the advent of Covid-19?

With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....

Camilla Concaro

Aug 31, 20214 min read

Food shopping online in Italy

Although online grocery shopping is a relatively new environment and is modest compared to other categories of products, it has...