conjoint analysis | Analytics Arts

Francesco Nascimbeni

Jul 7, 20233 min read

Concept testing: a methodology with different applications in the marketing world… and beyond

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

Carlotta Pietrini

Apr 28, 20236 min read

How can cosmetic companies triumph within the Italian Clean Beauty market?

The Clean Beauty market is very attractive for brands operating in the cosmetics industry.

Federico Poggio

Jul 1, 20224 min read

A guide to the value determinants of the pizza experience. Is it time to innovate?

Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...

Edoardo Ligabue

Dec 27, 20215 min read

MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market

Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...

Giulia Rotari

Dec 3, 20215 min read

Is it possible to define a new paradigm for the home fitness after the advent of Covid-19?

With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....