cluster | Analytics Arts

Sabrina Frigerio

Nov 134 min read

Streaming Platforms and Traditional TV: The Power of Sports

In recent years, sports have solidified their position as an indispensable pillar for the success of both television broadcasters and...

Matteo Bondonno

Oct 294 min read

The Trussardi Brand: Analysis of the company crisis and repositioning strategies in the fashion market

The fashion and luxury sector has always been one of the most important pillars of the global economy, characterized by constantly...

Francesco Forni

Sep 114 min read

The emergence and evolution of Behavioural Finance through the lens of Wealth Management

What encompasses Behavioural Finance and where does it originate? The first generation of the field has been introduced by the two...

Carlotta Pietrini

Apr 28, 20236 min read

How can cosmetic companies triumph within the Italian Clean Beauty market?

The Clean Beauty market is very attractive for brands operating in the cosmetics industry.

Valeria Coppola

Oct 24, 20223 min read

Digitalization in Italian SMEs: a statistical survey of the economic sectors

Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...

Lorenzo Saracino

Aug 31, 20224 min read

The slight impact of covid-19 on world happiness

Happiness is one of the most important aspects of our lives and it’s influenced by several factors. It is useful to observe and analyze...

Federico Poggio

Jul 1, 20224 min read

A guide to the value determinants of the pizza experience. Is it time to innovate?

Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...

Gemma Lenoci

Jan 26, 20225 min read

'Free from' and 'Rich in' in the world of biscuits: a market survey

At the end of the 2020 changes in consumption occurred, in particular a greater focus on health and a relative increase in health...

Alice Parodi

Dec 13, 20219 min read

Territorial marketing as an opportunity to relaunch and development of the city of Albenga

The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...