Margherita Vito
Self-Service Technologies for Food Allergy Communication in restaurants:a concept testing
In food service establishments, the prevention of food allergy reactions requires communication between food allergic individuals and...
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Francesco Pejrani
Jul 14, 20225 min read
The development of the electric car in Italy
Segmentation and joint approach to the consumer analysis In 2019, the European Commission approved the Green Deal. The legislation stems...
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Federico Poggio
Jul 1, 20224 min read
A guide to the value determinants of the pizza experience. Is it time to innovate?
Saturated market, products that meet the same physiological needs, inability to enjoy consistent economies of scale; these and many other...
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Giulia Di Lorenzo
Jun 15, 20226 min read
Strategic analysis of CRM data: a business case
In management studies it is widely accepted that information represent a critical success factor for companies that invest, therefore, in...
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Gloria Rettore
Jun 9, 20226 min read
Alternative proteins and Gen Z: which are the opportunities for the companies?
Today health, environment and food are considered hot topics, especially for younger consumers. Meat, in particular red one, is perceived...
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Bianca Bignami
May 2, 20223 min read
Socio-economic characteristics and attitudes towards migrants in Europe
The phenomenon of immigration is a very topical issue. Throughout history there have never been so many people living in a country...
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Roberta Cameriere
Feb 16, 20224 min read
How important is a belief? The impact of confirmation bias on online fake news’ engagement
Nowadays, spreading fake news and conspiracy theories are a very hot topic. Although these have always represented an issue, they have...
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Alessia Salvato
Feb 9, 20225 min read
Smart working and smart learning in comparison: Which teaching model to apply in universities?
In recent years, both the evolution of technologies and the emergency due to Covid-19 have required the need to adapt and seek flexible...
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Gemma Lenoci
Jan 26, 20225 min read
'Free from' and 'Rich in' in the world of biscuits: a market survey
At the end of the 2020 changes in consumption occurred, in particular a greater focus on health and a relative increase in health...
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Michele Mori
Jan 13, 202210 min read
A Guide To M&A Premia: an empirical study on bidders’ features on premia paid in the luxury context
Determining the acquisition premium in an M&A transaction has always been complicated due to a high number of factors to be considered,...
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Francesco Romano
Jan 3, 20224 min read
The moderating effects of arrogance and expertise on persuation
This research made by Francesco Romano was aimed at defining a guidance for the creation of influencer marketing campaigns and for the...
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Edoardo Ligabue
Dec 27, 20215 min read
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
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Alice Parodi
Dec 13, 20219 min read
Territorial marketing as an opportunity to relaunch and development of the city of Albenga
The goal of the thesis project carried out by Alice Parodi is to draw up a territorial marketing plan for her city, Albenga. In the...
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Alessandro Bovio
Dec 9, 20215 min read
The applications of predictive maintenance in the automotive sector: Opel case and Stellantis group
The automotive market is going through a very important transition, which will transform this sector forever. The two most influencing...
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Giulia Rotari
Dec 3, 20215 min read
Is it possible to define a new paradigm for the home fitness after the advent of Covid-19?
With Covid-19 shattering and revolutionizing most of our daily routines, also impacted was our relationship with fitness and exercise....
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Michele Russo
Nov 26, 20214 min read
Black Friday Hussle and Bustle: how to excel in marketing promotions
One of the biggest challenges for physical and online retailers haa always been correctly predicting the demand for products and properly...
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Carlotta Conti
Nov 23, 20214 min read
How consumer priorities and the dynamics of the fashion system have changed after the pandemic
It is now no news that the Covid-19 pandemic that broke out in early 2020 has forced the entire world to change methods and priorities....
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Francesco Nascimbeni
Nov 9, 20213 min read
The role of Brand Experience in services extension
Research In the last decade, one of the themes that has had increasing relevance in the world of Marketing has been the Brand Experience,...
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Domenico Punelli
Oct 27, 20213 min read
How important is the knowledge economy within urban areas?
Urbanization is a phenomenon that affects life on our planet anywhere in the world. From the modern metropolises of the old world to the...
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Valentina Fumagalli
Oct 19, 20214 min read
Data visualisation: are you representing your data in the right way?
In recent years, data analysis has become more and more important for all companies, and data visualisation has also become more and more...
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