Virginia Erti, Sabrina Frigerio, Sara Piazza
Gardaland in the global competitive environment of theme parks
The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.
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Francesco Nascimbeni
Jul 7, 20233 min read
Concept testing: a methodology with different applications in the marketing world… and beyond
Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research
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Lorenza Rossi
Jun 30, 20233 min read
Harnessing the power of Statistics and Data Analytics in the Travel Industry
In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception
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Filippo Teso
May 26, 20234 min read
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.
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Valentina Buticchi
May 12, 20235 min read
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
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Carlotta Pietrini
Apr 28, 20236 min read
How can cosmetic companies triumph within the Italian Clean Beauty market?
The Clean Beauty market is very attractive for brands operating in the cosmetics industry.
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Francesco Cangemi Pagetti
Apr 14, 20236 min read
Tricked by the brain: why we (unconsciously) make the decisions we make
What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...
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Federica Zulllo
Mar 17, 20235 min read
Phygital & Grocery stores: analysis of the customer satisfaction
Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...
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Alessandra Vittone
Feb 24, 20233 min read
Do energy efficiency subsidies help in reducing energy consumption?
In Europe the households sector accounts for the 36.4% of the total European energy consumption and the percentage of energy efficiency...
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Elena Maria Rossi
Jan 27, 20237 min read
Analysis of the relation between online visual merchandising stimuli and consumer marketing funnel
Nowadays, the way an eCommerce is presented, in terms of visual stimuli, plays a key role in the consumers' online experience. Therefore,...
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Giulia De Riva
Jan 18, 20235 min read
Design thinking: how this concept is perceived in the business environment
Nowadays, the world is more complex than it has ever been. Aftershocks from the global pandemic, the Russian-Ukrainian war, supply chain...
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Diego Leonardis
Dec 9, 20224 min read
Price determinants in the automotive market: analysis of the 'supercar' segment in the United States
The objective of this paper is to investigate the supercar segment of the U.S. automotive market and, primarily through the construction...
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Herdis Agovi
Nov 28, 20226 min read
Attentional processes can influence vegetables acceptability
The importance and the health benefits provided from a high consumption of plant-based foods is well known. Indeed, various studies...
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Nicola Massari
Nov 25, 20224 min read
Dynamic pricing in the lodging industry: how can machine learning aid revenue management activities
The use of machine learning and data analytics is nowadays a substantial and fundamental theme for businesses, and it found its...
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Duccio Bonetti
Nov 10, 20224 min read
CEO’s background: how does it impact performance and strategy?
The question of whether the educational and the professional background of Chief Executive Officers play an active role in determining...
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Valeria Coppola
Oct 24, 20223 min read
Digitalization in Italian SMEs: a statistical survey of the economic sectors
Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...
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Luca Musazzi
Oct 6, 20224 min read
EV market analysis
Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...
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Tommaso Ubezio
Sep 7, 20224 min read
Does not sleeping make you anxious?
Sleep is one of the activities necessary to be able to live, but how much sleep is needed? What effect does lack of sleep have? These...
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Lorenzo Saracino
Aug 31, 20224 min read
The slight impact of covid-19 on world happiness
Happiness is one of the most important aspects of our lives and it’s influenced by several factors. It is useful to observe and analyze...
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Nevro Cerasani
Aug 1, 20225 min read
A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading
During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...
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