Giacomo Barsottelli
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
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Sara Salice
- Nov 13
- 6 min
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...
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Michele Russo
- Sep 29
- 3 min
The Power of Textual Persuasion in Online Equity Crowdfunding
In the modern digital age, where communication has become rapid and instantaneous, the words we pen down in the business realm carry...
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Virginia Erti, Sabrina Frigerio, Sara Piazza
- Jul 21
- 3 min
Gardaland in the global competitive environment of theme parks
The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.
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Francesco Nascimbeni
- Jul 7
- 3 min
Concept testing: a methodology with different applications in the marketing world… and beyond
Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research
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Lorenza Rossi
- Jun 30
- 3 min
Harnessing the power of Statistics and Data Analytics in the Travel Industry
In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception
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Filippo Teso
- May 26
- 4 min
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.
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Carlotta Pietrini
- Apr 28
- 6 min
How can cosmetic companies triumph within the Italian Clean Beauty market?
The Clean Beauty market is very attractive for brands operating in the cosmetics industry.
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Alessandra Vittone
- Feb 24
- 3 min
Do energy efficiency subsidies help in reducing energy consumption?
In Europe the households sector accounts for the 36.4% of the total European energy consumption and the percentage of energy efficiency...
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Duccio Bonetti
- Nov 10, 2022
- 4 min
CEO’s background: how does it impact performance and strategy?
The question of whether the educational and the professional background of Chief Executive Officers play an active role in determining...
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Tommaso Ubezio
- Sep 7, 2022
- 4 min
Does not sleeping make you anxious?
Sleep is one of the activities necessary to be able to live, but how much sleep is needed? What effect does lack of sleep have? These...
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Lorenzo Saracino
- Aug 31, 2022
- 4 min
The slight impact of covid-19 on world happiness
Happiness is one of the most important aspects of our lives and it’s influenced by several factors. It is useful to observe and analyze...
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Giulia Di Lorenzo
- Jun 15, 2022
- 6 min
Strategic analysis of CRM data: a business case
In management studies it is widely accepted that information represent a critical success factor for companies that invest, therefore, in...
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Roberta Cameriere
- Feb 16, 2022
- 4 min
How important is a belief? The impact of confirmation bias on online fake news’ engagement
Nowadays, spreading fake news and conspiracy theories are a very hot topic. Although these have always represented an issue, they have...
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Alessia Salvato
- Feb 9, 2022
- 5 min
Smart working and smart learning in comparison: Which teaching model to apply in universities?
In recent years, both the evolution of technologies and the emergency due to Covid-19 have required the need to adapt and seek flexible...
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Michele Mori
- Jan 13, 2022
- 10 min
A Guide To M&A Premia: an empirical study on bidders’ features on premia paid in the luxury context
Determining the acquisition premium in an M&A transaction has always been complicated due to a high number of factors to be considered,...
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Francesco Romano
- Jan 3, 2022
- 4 min
The moderating effects of arrogance and expertise on persuation
This research made by Francesco Romano was aimed at defining a guidance for the creation of influencer marketing campaigns and for the...
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Edoardo Ligabue
- Dec 27, 2021
- 5 min
MaxDiff vs Conjoint Value Analysis - an empirical analysis on chocolate snacks' Italian market
Fast Moving Consumer Goods (FMCG) are a fundamental part of our daily life, often without even realizing how relevant they are, above...
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Alessandro Bovio
- Dec 9, 2021
- 5 min
The applications of predictive maintenance in the automotive sector: Opel case and Stellantis group
The automotive market is going through a very important transition, which will transform this sector forever. The two most influencing...
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Michele Russo
- Nov 26, 2021
- 4 min
Black Friday Hussle and Bustle: how to excel in marketing promotions
One of the biggest challenges for physical and online retailers haa always been correctly predicting the demand for products and properly...
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