Pasquale Sarubbi
Market analysis and planning for business success: the Behome case
The furniture sector in Italy has always been one of the pillars of the national economy.
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Alessandro Cassata
- Jan 12
- 7 min
Analysis on the listening habits of users of a music streaming service and their marketing implications: the case of Spotify
The study has the purpose of examining in depth the socio-demographic characteristics and the listening habits of users of a music...
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Giacomo Barsottelli
- Nov 24, 2023
- 3 min
The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
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Sara Salice
- Nov 13, 2023
- 6 min
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...
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Edoardo Porcelli
- Oct 20, 2023
- 4 min
Market study of the Irish Market for a new physical sales strategy in the Jewelry industry
The research project carried out for my final thesis aims to consider the jewelry market to analyze the characteristics that certain...
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Catello Acanfora
- Oct 6, 2023
- 6 min
The Premium Price in the Luxury Clothing Industry
This article focuses on the calculation and definition of premium price within the luxury fashion sector. The premium price is an...
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Virginia Erti, Sabrina Frigerio, Sara Piazza
- Jul 21, 2023
- 3 min
Gardaland in the global competitive environment of theme parks
The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.
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Francesco Nascimbeni
- Jul 7, 2023
- 3 min
Concept testing: a methodology with different applications in the marketing world… and beyond
Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research
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Lorenza Rossi
- Jun 30, 2023
- 3 min
Harnessing the power of Statistics and Data Analytics in the Travel Industry
In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception
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Filippo Teso
- May 26, 2023
- 4 min
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.
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Valentina Buticchi
- May 12, 2023
- 5 min
Travel agencies vs OTAs: a differentiate business model
Travel agencies are facing the challenge to remain competitive in the current digital era.
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Francesco Cangemi Pagetti
- Apr 14, 2023
- 6 min
Tricked by the brain: why we (unconsciously) make the decisions we make
What is neuromarketing? The best definition related to the group of methodologies and research tool can be provided with the words of...
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Federica Zulllo
- Mar 17, 2023
- 5 min
Phygital & Grocery stores: analysis of the customer satisfaction
Technological innovations of recent years have had a significant impact on the lives of consumers, who are changing the way they think,...
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Elena Maria Rossi
- Jan 27, 2023
- 7 min
Analysis of the relation between online visual merchandising stimuli and consumer marketing funnel
Nowadays, the way an eCommerce is presented, in terms of visual stimuli, plays a key role in the consumers' online experience. Therefore,...
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Giulia De Riva
- Jan 18, 2023
- 5 min
Design thinking: how this concept is perceived in the business environment
Nowadays, the world is more complex than it has ever been. Aftershocks from the global pandemic, the Russian-Ukrainian war, supply chain...
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Nicola Massari
- Nov 25, 2022
- 4 min
Dynamic pricing in the lodging industry: how can machine learning aid revenue management activities
The use of machine learning and data analytics is nowadays a substantial and fundamental theme for businesses, and it found its...
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Valeria Coppola
- Oct 24, 2022
- 3 min
Digitalization in Italian SMEs: a statistical survey of the economic sectors
Digitization is the process of transforming images, documents, and sounds into a digital format, which is a binary code that can be...
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Luca Musazzi
- Oct 6, 2022
- 4 min
EV market analysis
Ever increasingly and real environmental and climate problems led the European Union, in 2019, to approve the Green deal. That is a...
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Nevro Cerasani
- Aug 1, 2022
- 5 min
A Deep Reinforcement Learning Approach for Algorithmic Cryptocurrency Trading
During the last few years, the volume of trading activities carried out electronically has increased significantly. According to a...
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Margherita Vito
- Jul 21, 2022
- 4 min
Self-Service Technologies for Food Allergy Communication in restaurants:a concept testing
In food service establishments, the prevention of food allergy reactions requires communication between food allergic individuals and...
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