Blog | Analytics Arts | Data Analytics and Market Research

The Vegan Launch of Fenty Beauty: in line with the preferences of the market?

Maeva Bertollo, Andrea Masperi, Lorenzo Oddone

Aug 9
4 min

The Vegan Launch of Fenty Beauty: in line with the preferences of the market?

In recent years, the vegan cosmetics market has grown at an astonishing rate. More and more ethical and sustainable consumers are...

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Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences

Virginia Erti

Aug 9
3 min

Rebranding strategies to differentiate Utravel from competitors and improve youth travel experiences

The organized travel industry represents a dynamic and highly competitive field in which the preferences of young travelers change...

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Daniele Bianchini

Jun 7
6 min

AI in Sports

Artificial Intelligence has progressively become embedded in more and more aspects of our lives, and sports are no exception.

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Market analysis and planning for business success: the Behome case

Pasquale Sarubbi

Mar 15
5 min

Market analysis and planning for business success: the Behome case

The furniture sector in Italy has always been one of the pillars of the national economy.

26 views1 comment

The automotive industry is changing: empirical evidence from the strategic plans of the carmakers companies

Aldo Pigati

Feb 29
5 min

The automotive industry is changing: empirical evidence from the strategic plans of the carmakers companies

The purpose of the paper is to address the changes that have occurred in the automotive sector in recent years.

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The Real Estate Market in Milan: A Survey on Residential Transactions

Michele Branca

Jan 26
8 min

The Real Estate Market in Milan: A Survey on Residential Transactions

This paper starts with a broad and general view of the residential property market and its dynamics, and then goes into more detail.

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Analysis on the listening habits of users of a music streaming service and their marketing implications: the case of Spotify

Alessandro Cassata

Jan 12
7 min

Analysis on the listening habits of users of a music streaming service and their marketing implications: the case of Spotify

The study has the purpose of examining in depth the socio-demographic characteristics and the listening habits of users of a music...

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The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US

Mina Lisenmayer

Dec 15, 2023
7 min

The magic of Christmas: Drivers of holiday travel and tourism in Italy and the US

The holidays, particularly Christmas, are characterized by a sense of festivity. This powerful energy is a significant driver of turism.

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The impact of emoji on the attractiveness of a job advertisement

Giacomo Barsottelli

Nov 24, 2023
3 min

The impact of emoji on the attractiveness of a job advertisement

In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.

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Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification

Sara Salice

Nov 13, 2023
6 min

Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification

The Blue Tick verification system Launched by Twitter in 2009 to protect celebrities from impersonation, the Blue Tick verification...

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Market study of the Irish Market for a new physical sales strategy in the Jewelry industry

Edoardo Porcelli

Oct 20, 2023
4 min

Market study of the Irish Market for a new physical sales strategy in the Jewelry industry

The research project carried out for my final thesis aims to consider the jewelry market to analyze the characteristics that certain...

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The Premium Price in the Luxury Clothing Industry

Catello Acanfora

Oct 6, 2023
6 min

The Premium Price in the Luxury Clothing Industry

This article focuses on the calculation and definition of premium price within the luxury fashion sector. The premium price is an...

47 views0 comments

The Power of Textual Persuasion in Online Equity Crowdfunding

Michele Russo

Sep 29, 2023
3 min

The Power of Textual Persuasion in Online Equity Crowdfunding

In the modern digital age, where communication has become rapid and instantaneous, the words we pen down in the business realm carry...

11 views0 comments

Global success: the secrets of the Premier League

Federico Graffi, Paolo Mastrapasqua, Florian Walter

Sep 1, 2023
6 min

Global success: the secrets of the Premier League

The Premier League, what factors have led to the English league becoming one of the most popular in the world? Firstly, for those who do...

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Gardaland in the global competitive environment of theme parks

Virginia Erti, Sabrina Frigerio, Sara Piazza

Jul 21, 2023
3 min

Gardaland in the global competitive environment of theme parks

The size of the amusement park market worldwide grew consistently until 2019, reaching a turnover of USD 73.5 billion.

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Concept testing: a methodology with different applications in the marketing world… and beyond

Francesco Nascimbeni

Jul 7, 2023
3 min

Concept testing: a methodology with different applications in the marketing world… and beyond

Concept testing plays a crucial role in the development and launch of new products or services in the field of marketing and market research

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Harnessing the power of Statistics and Data Analytics in the Travel Industry

Lorenza Rossi

Jun 30, 2023
3 min

Harnessing the power of Statistics and Data Analytics in the Travel Industry

In an era driven by data, statistics and analytics have emerged as valuable tools across various industries. Travel industry is no exception

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The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies

Filippo Teso

May 26, 2023
4 min

The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies

Russia's invasion of Ukraine is one of the most dramatic events of the 21st century.

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Travel agencies vs OTAs: a differentiate business model

Valentina Buticchi

May 12, 2023
5 min

Travel agencies vs OTAs: a differentiate business model

Travel agencies are facing the challenge to remain competitive in the current digital era.

26 views0 comments

How can cosmetic companies triumph within the Italian Clean Beauty market?

Carlotta Pietrini

Apr 28, 2023
6 min

How can cosmetic companies triumph within the Italian Clean Beauty market?

The Clean Beauty market is very attractive for brands operating in the cosmetics industry.

21 views0 comments