The impact of emoji on the attractiveness of a job advertisement
In this paper, the main objective was to evaluate the effect of introducing emojis in job advertisements.
The impact of emoji on the attractiveness of a job advertisement
Credibility and the Blue Tick on Social Networks: Assessing the Efficacy of Fee-based Verification
Market study of the Irish Market for a new physical sales strategy in the Jewelry industry
The Premium Price in the Luxury Clothing Industry
The Power of Textual Persuasion in Online Equity Crowdfunding
Global success: the secrets of the Premier League
Gardaland in the global competitive environment of theme parks
Concept testing: a methodology with different applications in the marketing world… and beyond
Harnessing the power of Statistics and Data Analytics in the Travel Industry
The Impact of the Ukraine War on the Market Performance of European and Russian Energy Companies
Travel agencies vs OTAs: a differentiate business model
How can cosmetic companies triumph within the Italian Clean Beauty market?
Tricked by the brain: why we (unconsciously) make the decisions we make
Phygital & Grocery stores: analysis of the customer satisfaction
Do energy efficiency subsidies help in reducing energy consumption?
Analysis of the relation between online visual merchandising stimuli and consumer marketing funnel
Design thinking: how this concept is perceived in the business environment
Price determinants in the automotive market: analysis of the 'supercar' segment in the United States
Attentional processes can influence vegetables acceptability
Dynamic pricing in the lodging industry: how can machine learning aid revenue management activities